News Core Value of Haier Haier was founded in and developed in the waves and tides of the reform and open-up. Over 28 years, having always aimed to create value for users, and by pioneering work and innovation, Haier has entered the fifth development stage, namely Networking Strategy.
Bardhan, Nilanjana Abstract This dissertation is a qualitative discourse analysis study. The study seeks to understand roles of organizational discourse and management discourse in stimulating strategic organizational change, and facilitating organizational culture dynamics and identity development.
Specifically, this study examines how The Haier Group Company has constructed, disseminated and entrenched its corporate public discourse CPD as a symbolic and rhetorical means for stimulating organizational change in the context of global challenges.
Theoretical positions guiding this study are: Methodologically, Haiers culture better reveal the impact of globalization on organizational communication in a primarily non-Western context, this study adopts an interpretive-oriented approach, and adds a critical element from the language- ideology-power perspective.
The data for this study is composed of a multiplicity of corporate public discourses including print, online, audio-visual forms of texts, and artifacts primarily produced by Haier between and In analyzing Haier's main CPD, this study examines how Haier has strategically constructed, disseminated, and entrenched the organization's culture, ideology, identity, and brand building.
It also analyzes and demonstrates how Haier has, discursively and strategically, cultivated an organizational environment that fostered strategic organizational change.
As the data set is diverse and large, the textual analysis and discussion depends on a combined use of organizational rhetorical analysis and storytelling analysis.
To conclude, broadly, this study of Haier's corporate public discourse demonstrates China's current position within the historical phenomenon of globalization.
More specifically, it shows that through constructing and communicating a specific organizational discourse about globalization and Haier's place in it, the Haier CEO and management is creating a reality that is challenging the dominant West- and U.
This discourse challenges the notion that globalization is a new phenomenon, and that certain established and powerful global economic players will forever remain in positions of dominance. It frames globalization as a fluid phenomenon involving cultural fusion.
This study is significant in at least two aspects. First, it demonstrates the impact of global mobility and interconnectivity upon a non-Western business corporation's communication strategies thereby adding to the scant numbers of empirical studies on this topic.
Also, it differs from the extant studies on Haier, which are primarily case studies conducted by MBA scholars and practitioners of business and management, and provided an intercultural and organizational communication perspective.
One contribution of this study is its "insider" Chinese view of how Confucianism has shaped organizational communication practices in P. Another contribution is the "insider-outsider" perspective adopted in examining Haier's strategic communication about organizational change in an age of globalization.Zhang Ruimin, chairman and CEO of the Haier Group, took charge of a struggling refrigerator factory in the s and turned it into a global powerhouse of consumer electronics and home appliances.
In , he added Cartoons and Captions by Haier Staff into the management case study of Kobe University; since then, Professor Hideki Yoshihara has added another 4 Haier cases into the textbook, namely, Haier’s Culture, Haier’s Human Resource, Haier’s marketing, and Haier’s Management.
Abstract. This dissertation is a qualitative discourse analysis study. The study seeks to understand roles of organizational discourse and management discourse in stimulating strategic organizational change, and facilitating organizational culture dynamics and identity development.
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As an annotator already announced, “absolutely an amazing achievement”.
Haier pioneers the art of refrigeration not only in the household sector but also in the commercial sector. Haier’s range of deep freezers, polar freezers, visi coolers and wine cellars is . Life & Culture. Get updates direct to your inbox.
Sign up now. In pictures: photographer Ren Hang’s sexually charged views. He has also had solo exhibitions across China – Guangzhou in , Beijing in and Shanghai in , for instance – adn has exhibited in European cities such as Heidelberg, Germany and Lausanne, Switzerland.