Definition[ edit ] A marketing plan is a comprehensive document or blueprint that outlines a business advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. A marketing plan also includes a description of the current marketing position of a business, a discussion of the target market and a description of the marketing mix that a business will use to achieve their marketing goals.
Self published authors frequently lament their lack of book sales. A sound and sensible book marketing plan is just as important as the writing, editing, design, and publication of a book. Your book marketing plan should be designed to identify the revenue streams you plan to tap into.
Building a book marketing plan. Every book needs some sort of book marketing plan — something that sets your expectations and creates achievable goals of how to promote a book that you can pursue in an orderly fashion. But, how do you create a marketing plan for your book? There is a ton of great free software, and even more that you can spend lots of money on, that all help you create a marketing plan for selling your book.
Chapter One — Who will buy your book? The secret to sales success is to target your marketing of a self published book as directly as possible to your potential reader — and have it be someone who is reachable.
Sales success for your book will be driven by defining a very clear picture of who is interested in your book, then how to promote a book to that audience.
They must be identifiable: Which groups would be interested in your book? Why should they need or want your book? Chapter Two — What is your definition of success for your book?
What is your GOAL? Some authors write for a very specific personal need to tell their story. Some have unique insight into very specific topics. Each author is different, but you MUST decide what your real definition of success happens to be.
Everything you do for your book should be in support of this goal. One of the biggest mistakes you can make is to confuse WANTING to do something to achieve a goal with being ABLE to achieve a goal — make sure you possess the necessary skills to do the things on your list.
Set up personal events to promote my book — book signings, seminars, radio interviews, etc. Secure reviews from print resources. Identify online resources for promotion of my book Identify non-retail opportunities for book sales.
For example, one of my Objectives is to set up personal events to promote my book. So, my plan section might look like this: Set up one book signing per week at local outlets ii. Set up two seminars on book marketing in 1st quarter iii.
As you can see, it really is all about breaking your marketing efforts down in to small enough pieces to be A understandable, B achievable and C measurable. It never ever happens overnight, even though it may seem to for some people.
Chapter Four — Create a reasonable timeline and budget All of us have finite amounts of time, energy and money. Marketing can eat up all three very quickly, leaving you alone, exhausted and broke. The game is to pace yourself and resources so that you can keep the effort moving along.
This is where your planning in Chapter Three works its magic. Here are some monetary expenses you may expect to incur in your marketing plan: Sample Books — do you plan on sending them out or dropping them off?With complete sample plans, easy financials, and access anywhere, LivePlan turns your great idea into a great plan for success.
Learn more about LivePlan Related business plans.
A good marketing plan helps you: identify your customers; identify your competitors; develop a marketing strategy to make your business stand out. Your marketing plan can form part of your business plan, and will help you to coordinate all your marketing efforts and ideas so you can market your business .
Sample Business Plan 1. Executive Summary Description The Employee Health Promotion Disease Prevention (EHPDP) Program is an organized It is suggested that the marketing plan consist of: goals, communication plans, and monitor progress.
Sample Sales and Marketing Plan GOAL Specific, measureable objectives to be accomplished in a time period. TARGET Specific, reachable segments of people. A Sample Marketing Plan Outline Includes: Executive Summary This presents an abbreviated overview of the proposed marketing plan for executives to familiarize themselves quickly.
Looking for sample business plans? Start with a blank slate with one of our free business plan templates. The business plan outline is there. You just need to customize it to describe your business and what you hope to accomplish.