Steal This Thank You Letter!
Best practices for both email and direct mail will be addressed in each tip. Individualize thank-you letters with donor facts. Donors want to and deserve to feel important.
There are three facts you should know about each donor before you start writing your acknowledgment. The same strategy needs to be applied to donor thank yous. Mentioning the donation in your thank-you letters lets donors know that you value their specific contribution.
Donor Status Knowing whether a donor is making their first donation or their fifth is crucial in knowing what to include in your thank-you letter. This knowledge will help you decide whether you should thank a donor for showing interest in your mission or if you need to thank them for their current donation and past support.
For example, you could link to: A newsletter sign-up for first-time donors. Your donor giving club page for repeat donors. An event page about your upcoming gala for major donors.
Be conscious of your tone while writing. Donors should feel like their contribution makes them an active part of your team. The best way to accomplish this is by selecting and using the perfect tone in your writing. Employing a casual, yet professional tone in your thank-you letters can have a big impact on your ability to develop a connection with your donors through your acknowledgment.
Tone affects how donors feel after reading your donor thank-you letter. And that feeling will stick with them as they consider future engagements with your nonprofit. So what should you avoid? Generally speaking, you should steer clear of overly formal language. Markers of formal language in letters include: Avoidance of colloquialisms, Too much industry jargon, And other choices that make the writing sound severe.
Writing in a formal tone can make you come off as distant or uninterested. In order to keep the tone casual, yet professional, write with the following techniques in mind: Writing to donors in this way is the first step to establishing a relationship with donors. Building relationships early will only strengthen your connections later on which may lead donors to support your nonprofit in other ways like volunteering or peer-to-peer fundraising.
Use a conversational tone to strengthen your bond with donors, and in turn, you might just inspire them to take on other ways to raise funds.
Make your donor thank-you letters engaging from start to finish. You can appeal to donors by engaging them in many different ways just remember that some of these ideas may work better for letters over email and vice versa: Keep your paragraphs short so donors can read quickly.
Be creative with your opening sentences. This will draw the reader in and keep them reading. Use other forms of media like images and video to break up the monotony of text.
For email, the subject and opening sentences need to be dynamic enough to keep the donor reading.
Go for a punchier subject that will entice the donor to open the email. For example, if your nonprofit is an animal shelter, you might start your letter like this: Imagine a community where fewer dogs are left hungry and abandoned on the streets and more dogs find happy, healthy homes.If you want to say thank you for a food donation, the donor will feel appreciated and realize they have touched many lives.
Use this template to write the best thank you letter and send it as soon as you can. Read over our sample thank you letters for help in writing your own. There is an easy to follow format and you should be brief, sincere, and to the point. Financial Aid Search Engine; Sample Scholarship Thank You Letters.
Two Examples to Give You an Idea. Winning scholarships shows that you are a class-act, Dear Scholarship Donor.
Make sure that your donor thank-you letters and emails don’t contain word-for-word phrases or sentences from any other materials that you may send out to donors.
Importance Using original copy ensures that your acknowledgements sound more personal and genuine as opposed to identical and insincere. Thank you letters for donation these days are playing a vital role in charity domains. Once if we donate money or any kinds of resources such as clothes, books etc., to the organization, the donation receivers will be sending automatic replies .
Need help writing a donation thank-you letter? Here are some tips on how to connect with your donors along with three letter templates to help get you started.
We’ve written two posts to help our nonprofit customers with their donation thank you letters. Now we want to provide some sample donation thank you letters.